Promotions

Team - Agoda
Platform - Web/Web responsive
Role - Lead product designer
Duration - Ongoing

What are we trying to solve?

  • How to explain promotions discounts stacking

  • Simplify the funnel

  • Cleanup of existing issues

What did we do?

Rate channels (A form of promotions) is combined with other promotions types and now form the 3 broad promotion types that Agoda offers.

Our process here includes

  • Competitive benchmarking

  • Prioritization and alignment

  • Concepting and design

  • User testing

  • Experimentation

Solutioning

Not everything identified was solvable by design hence the final results was a combination of design + tech changes. I’m going to highlight some of the areas that design helped with.

Success and outcome

  • All promotion types are now able to be deactivated without causing significant harm to the business.

  • All promotion types are labeled and housed together in the same user flow

  • Partners now have better clarity about total stacking discounts they are offering

  • Promotion funnels is now responsive to suit other use cases like home owners who regularly manages/sets them up via mobile

Reflections

It was very fulfilling and challenging working on a new domain area. Some areas i think that had more area for growth and improvement

  • Introducing a UI framework for multiple teams to collaborate without relying solely on the designer.

  • Condensing ideas and findings into more digestible formats to reduce the resources needed for fixes.