Partner Growth Program

Team: Agoda
Platform: Web, Web responsive
Role: Product Design Lead
Duration: 1 Quarter with launch of MVP
Stakeholders: Product director, Senior business director, multiple business owners.

Discounts

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Visibility boosters

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Preferred Partner Program

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Discounts 〰️ Visibility boosters 〰️ Preferred Partner Program 〰️

What are we trying to solve?

Every program funnel is incentivized to only optimized for their program but not provide the best experience for partners to understand and join. Traffic is inconsistent across programs, with more complex programs having much lesser traffic.

Success and outcome of MVP

30.4% click through rate on main CTA to either learn more or manage the program

Using promotion as an example because it was the next top program visited from MVP. We maintained around 15% conversion.

Experiment lasted from 4 Dec 2025 -> 7 Jan 2026 with increased activation and positive hotel incremental bookings per day. Wins mostly came from partners activating promotions.

What did we do?

Aligning with product and business team, we decided to pitch for a holistic overview and streamlining of partners experience of joining these programs. We aim to provide a holistic vision for housing many different partner growth programs that Agoda offer to our partners.

Our process here includes

  • Leveraging prior user research

  • Competitive benchmarking

  • Concepting and design

  • User testing

  • Alignments across business and product stakeholders

  • Prioritisation

  • Experimentation

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