Prediction tool

Team - Agoda Supply
Platform - Web/Web responsive
Role - UX designer with 1 UX researcher, 1 product owner, 4-5 software engineers
Duration - 3 months - Ongoing

What are we trying to solve?

Providing a tool for market managers to predict value of deals that they pitch and sell to hotels. We also want this metric to be adopted as one of their KPIs.

What did we do?

This was a last minute request in the third quarter of 2024. There was a sense of urgency to research and come up with a prediction tool for market managers so they could evaluate the estimate value of deals that are sold to our partners - hotels.

Our process here includes

• Understanding the domain/User interviews

• Prioritisation and alignment

• Concepting and design

• User testing

Solutioning

Not everything identified was solvable by design hence the final results was a combination of design + tech changes. I’m going to highlight some of the areas that design helped with.

Success and outcome

• As the service creation flow was improved by both design and tech we successfully reduced the average time to create a service in the company from 1-2 days -> 6m 8s on average (366 sessions)

• Over a full year design pushed for and improved the system usability scale (SUS) score for the platform from
  22Q4 - 61.9
  23Q2 - 63.375
  23Q4 - 68.825

Reflections

It was very fulfilling and challenging working on a new domain area. Some areas i think that had more area for growth and improvement

• Introducing a UI framework for multiple teams to collaborate without relying solely on the designer.

• Condensing ideas and findings into more digestible formats to reduce the resources needed for fixes.